Seattle science writer Michael Bradbury asked Design Kompany to brand a science news web site, Real Science, in February, 2007.
We knew it had to be professional and clean, but engaging at the same time. Some influences were pop science magazines like SEED and Scientific American.
But we didn’t want this to be as stuffy as SciAm, or as widespread as SEED. The image for Real Science had to be uniquely Northwest…
We got a hold of some scientific images from a Richland, WA, laboratory, and used one of them for this promotional postcard (see below).
DK illustrator Aaron Barker drew a bunch of icons to include with the branding message that would pique interest.
DK copywriter Jace Krause boiled down three+ pages of Real Science’s “executive summary” into a couple of catchy, easy-to-read blurbs.
Akira Morita designed the “skin” for a Word Press-driven blog web site, RealScience.us. Akira talks with people often about brand messaging and how everything you create should have a consistent look. Read Akira’s article on “seamless marketing”.
Here are the business cards:
And the first phase of a Real Science’s Word-press driven web site:
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