As part of a new identity design package for Seattle writing coach Rachel Whalley’s company Write with Meaning, we came up with these business cards.
A lot of people have writing anxiety, Rachel said, so she wanted a new look for her logo and business cards that would clearly show working with a writing coach doesn’t have to be intimidating. The right design had to convey Rachel’s energetic and friendly approach.
After presenting the new cards to a bunch of new people one day, Rachel wrote to say, “Everyone, and I mean EVERYONE, told me how great my card was.”
We put ourselves in the customer’s shoes to come up with the “write better” copy on the back of the card. We went with warm colors and soft, round edges, and picked a sans-serif font to give the impression of modernity and professionalism. Knowing exactly what type to use and design to lay out wasn’t hard, as we’d gone through a comprehensive identity design process when creating the new logo for Write with Meaning.
Rachel is hosting a class on business blogging today at Seattle Central Community College. You can register for $30 at the door for “Rock Your Business Blog - Target, Visualize, and Connect,” in room number 4166 in the Broadway Edison Building at Seattle Central Community College, 1701 Broadway. Starts at 6pm.
Also see Design Kompany’s posts on:
Business card design
Business card designs for D+A Studio
Business cards for Miyabi Japanese restaurant
Do I need a fancy business card?
Tips: Web writing, newsletter design
Newsletter layout design tips
Writing for the web
Turns out, we had to cancel the blogging class because of the roads. We are rescheduling though, for next Thursday, 01/18. Same time, same place.
The event will be posted on this page: http://biznik.com/events.html
Business cards look great! I love the rounded corners!
yes, round corner business cards are elegant and functional.
Gorgeous color! Awesome design and layout, gives the impression your client is very professional yet approachable. I like it!
Totally new to this, but all looks creatively colourfull and fruity.
Well check it out and let you know!
Hans
the Netherlands
Orange is a very attention grabbing and trusting color so excellent choice on picking the color for the business cards
Great work. I like this.
Simple and cool design and very eye catching colors.
I really like the design. Fairly simple and straightforward but definitely will catch your eye. I think too many people these days are too concerned with making their business cards as flashy as possible.
@Photography,
Thanks for the note.
My thinking on why this is such a popular design is because it’s honest.
Too many people are trying to hide behind the sleek veneer of “professional,” and not just allowing themselves to be who they are. Professional should be a given. What’s the thing beyond that which makes a brand unique?
The reason this works is because it’s based on Rachel’s energetic and authentic personality. Something we got to the heart of through our unique five-step branding process here at DK.
I can’t stress enough how much of great design is really just clarifying vision. That’s what we excel at, and why our designs–though different–work for each client.
You made some good points there. I did a search on the topic and found most experts on this topic agree with what you said.
Amazing stuff.. I really impressed with this.