Design Kompany puts new energy into business card design

As part of a new identity design package for Seattle writing coach Rachel Whalley’s company Write with Meaning, we came up with these business cards.

Business Cards for Writing Coach

A lot of people have writing anxiety, Rachel said, so she wanted a new look for her logo and business cards that would clearly show working with a writing coach doesn’t have to be intimidating. The right design had to convey Rachel’s energetic and friendly approach.

After presenting the new cards to a bunch of new people one day, Rachel wrote to say, “Everyone, and I mean EVERYONE, told me how great my card was.”

We put ourselves in the customer’s shoes to come up with the “write better” copy on the back of the card. We went with warm colors and soft, round edges, and picked a sans-serif font to give the impression of modernity and professionalism. Knowing exactly what type to use and design to lay out wasn’t hard, as we’d gone through a comprehensive identity design process when creating the new logo for Write with Meaning.

Rachel is hosting a class on business blogging today at Seattle Central Community College. You can register for $30 at the door for “Rock Your Business Blog - Target, Visualize, and Connect,” in room number 4166 in the Broadway Edison Building at Seattle Central Community College, 1701 Broadway. Starts at 6pm.

Also see Design Kompany’s posts on:

Business card design
Business card designs for D+A Studio
Business cards for Miyabi Japanese restaurant
Do I need a fancy business card?

Tips: Web writing, newsletter design
Newsletter layout design tips
Writing for the web

13 Responses to “Design Kompany puts new energy into business card design”


  1. Gravatar Icon 1 Rachel Whalley Jan 11th, 2007 at 5:26 pm

    Turns out, we had to cancel the blogging class because of the roads. We are rescheduling though, for next Thursday, 01/18. Same time, same place.
    The event will be posted on this page: http://biznik.com/events.html

  2. Gravatar Icon 2 Debbie Becker Mar 12th, 2007 at 1:28 am

    I require a quote on 500 normal sized postcards and 500 business cards for our Villa in Plett as per the website.

    Kind Regards
    Debbie

  3. Gravatar Icon 3 Frank May 21st, 2008 at 8:58 am

    Business cards look great! I love the rounded corners!

  4. Gravatar Icon 4 Pamela Jun 18th, 2008 at 7:23 am

    yes, round corner business cards are elegant and functional.

  5. Gravatar Icon 5 Spokane real estate Jun 20th, 2008 at 12:32 am

    Gorgeous color! Awesome design and layout, gives the impression your client is very professional yet approachable. I like it!

  6. Gravatar Icon 6 Hans Nov 4th, 2008 at 8:57 am

    Totally new to this, but all looks creatively colourfull and fruity.
    Well check it out and let you know!

    Hans
    the Netherlands

  7. Gravatar Icon 7 Learn Computer Programming Apr 24th, 2009 at 9:07 am

    Orange is a very attention grabbing and trusting color so excellent choice on picking the color for the business cards :)

  8. Gravatar Icon 8 The Best of Business Card Design Aug 30th, 2009 at 12:30 am

    Great work. I like this.

  9. Gravatar Icon 9 Medical Job Australia Sep 21st, 2009 at 6:51 am

    Simple and cool design and very eye catching colors.

  10. Gravatar Icon 10 Photography Business Card Nov 5th, 2009 at 4:17 pm

    I really like the design. Fairly simple and straightforward but definitely will catch your eye. I think too many people these days are too concerned with making their business cards as flashy as possible.

  11. Gravatar Icon 11 Dipika Nov 9th, 2009 at 6:17 pm

    @Photography,

    Thanks for the note.

    My thinking on why this is such a popular design is because it’s honest.

    Too many people are trying to hide behind the sleek veneer of “professional,” and not just allowing themselves to be who they are. Professional should be a given. What’s the thing beyond that which makes a brand unique?

    The reason this works is because it’s based on Rachel’s energetic and authentic personality. Something we got to the heart of through our unique five-step branding process here at DK.

    I can’t stress enough how much of great design is really just clarifying vision. That’s what we excel at, and why our designs–though different–work for each client.

  12. Gravatar Icon 12 Personal development Feb 13th, 2010 at 1:16 pm

    You made some good points there. I did a search on the topic and found most experts on this topic agree with what you said.

  13. Gravatar Icon 13 Lead exchange Feb 19th, 2010 at 2:19 am

    Amazing stuff.. I really impressed with this.

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