Brand design for a mobile app. Our concept for the game was to gain a flower, “MILA.”

Duke University’s Bernard Fuemmeler talks about Mila Bloom: An App For Survivors

It’s pretty fun. Collaborating. Especially with fantastic teams.

MILA is one of the neatest projects DK has ever been part of. There’s an imaginative spirit, and an energy, that comes up when people take up an idea that’s new with openness. In the book, Six Thinking Hats, design thinking guru Edward de Bono calls it “po.” It’s like saying, “Suppose x is true, just to examine the potential of this idea.” You go, “Po the sky is red…,” and then you continue. It’s a neat way to find new angles and ideas, and talk with a group of people who are thinking together. Being part of the team making MILA has been like that. It started like this.

Po “MILA” is a flower. —DK

We wrote, scripted, and designed a look and feel for a whole world that came out of that “po.”

App icon, zoomed big.

Little Green Software is building the app for the mobile, and Duke University is going to use it to help kids find their way to healthy eating and exercise habits. DK is excited to share this as it unfolds, but for now, wanted to share this video created by Duke.