Design Kompany’s creative director Dipika Kohli stepped in for layout of two issues of the Seattle International District community newspaper Northwest Asian Weekly.
DK did the last issue of 2006 and the first of 2007.
Lots of white space and a fun headline for this issue caught the eye of NWAW publisher Assunta Ng.
“We’ve never had a front page that looked like this before,” she said.
The next week DK kept trying new stuff.
How do you lay out a paper full of the best stories of the year? For this 12-page issue, Design Kompany created a special “Top Stories” logo and matching headlines for each related story. The idea was to make it clear with feature-like headlines that these stories weren’t new news, but packaged recaps of the editors’ favorites.
The fonts are Optima and Bickham Script Pro.
Good design is about knowing what you’re trying to say and getting that message across clearly.
It’s ideal when art and editorial folks can communicate early on in the production schedule to sketch out what’s coming up and how to illustrate it.
At DK, we like to get ideas out in the open, distill them to their essence, and pursue the best ones.
We want to work together as a team to get the best of our ideas on paper.
For one of the Northwest Asian Weekly’s inside pages (see below), we wanted to show off the strong vertical images. So we went with a mostly vertical layout. The text laid in over the sky in the top right photo sort of fits there. Not just space-wise but also because the tone of the piece is optimistic and forward-looking.
And putting in a horizontal ad at the bottom adds variety. See more tips on newspage design.
Newspage design for Seattle Central Community College | Writing for the Web | “Seamless” Marketing
