Design Kompany teamed with a web developer who asked us to brand the Japanese web site called Kikokugo.
Kikokugo is a recruitment company for Japanese nationals who have gained English skills and are seeking work opportunities in Japan.
The company wanted the brand to convey friendliness and support.
In Japanese, “Kikoku” means “return to one’s country.”
Since the company’s about helping people get places, Design Kompany changed the Japanese character for “Go,” 後、to its Roman letter equivalent “go”.
Sort of a bilingual pun for the target audience.
