Summary: Design Kompany created a brand identity design for a software company that’s servicing the medical healthcare industry. Our challenge was to put it together speedily, but still take the time to think through a deep and involved process of coming up with a great concept for an unparalleled design.
Thanks again for your creativity and delivering the perfect logo for the system. —Dave Eva, MD Systems
Working on brand identity design projects is getting more and more fun.
Six years after DK started this work in Seattle, we’ve got the experience to talk more deeply about branding, strategy, design, and brand marketing.
Modern and clean design is a given. How can we go beyond that to provide a design that will really show off the personality and core strengths of the product we’re promoting through clear, intelligent line, shape and color?
Relationships matter
Since we had worked with Dave Eva in the past, we knew already we could have the right kinds of conversations. What is this product really about? How does it help the people who buy it? How can we summarize this benefit in 25 words or less. More importantly, how can we create a visual that says that without any words at all?
Enter the Design Kompany method. Arriving at key ideas through a linear process: conversations, keywords shortlisting, creating a mood board collage, arriving at strong and intuitive concepts for a design to be based upon, then developing that design to fruition.
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