We asked Barka Lounge’s owners to pick words to describe the “look and feel” for the image they wanted their new business to project. They came up with:
Professional. Sophisticated. Friendly. Playful.
These keywords then set the tone for the total branding package.
Because friendly and playful were such an integral part of the message, we wanted to create a personality. But without being too specific about exactly what kind of dog, or what features.
So we made a series of contour drawings like this one–which we created by cutting out paper to get the definitive edge. Keeping it simple and straightforward, we stuck with a black and white palette. The no-frills design says “sophisticated” and “professional.”
