Because we care about arts, culture, and community, DK took on this pro bono project of creating a logo design for an art walk in our neighborhood. This was when we lived in Seattle. We walked the organizers through our regular process, working to define the thing that made their campaign, “Blitz,” unique, compelling, and memorable. It also had to be authentic. Big time. Comic artist Ellen Forney and Babeland’s Audrey McManus helped us think through the big ideas, and we came back with this logo design. But the cool part was that it wasn’t “final.” As the art walk evolved, a different designer could take the logo design and riff on it to make it theirs. That kept it fun, fresh, and invited the community to participate in new ways. People make the event fun, not some designer’s ego.
Here is the original post.
A logo that can change depending on the designer
Here’s the logo design for Blitz, the Capitol Hill Arts Walk’s new look and feel…
As part of the brand identity design package, DK also made a poster. It just came off the press. Exciting!
Read more about this, including where to go to follow Blitz’s Twitter updates.
UPDATE: Here’s the poster!
Also, the Capitol Hill Seattle blog wrote about how Blitz is going to be different from past Art Walks in Capitol Hill.
Tonight’s May edition of the Capitol Hill art walk isn’t really a “beta test” of the new event being planned for a June 11 launch. But it is the start of a ramp-up in effort, energy and participation in the monthly event that will transform into Blitz Capitol Hill Arts Walk.—Read the full story at CapitolHillSeattle.com
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