Allied Arts of Seattle, the organization that more than 50 years ago fought to save Pike Place Market, commissioned Design Kompany to help them rethink their current brand.
The work we’ve done together in the last few months has helped Allied Arts arrive at a new name that better fits their goals and the work they’d like to do from this point forward.
A lot of people think the nonprofit has something to do with arts. In fact, Artist Trust, a grantmaking nonprofit, spun off from Allied Arts, and Allied Arts also set up the city-run Seattle Arts Commission.
But the core work the nonprofit does is different. Allied Arts advocates for “placemaking,” in other words creating walkable spaces within the city that everyone can enjoy.
“Setting out to launch a new organization, our board and staff were appropriately all over the map about what we’d call it,” said Allied Arts Executive Director David Yeaworth.
Design Kompany gave us synergistic tools to get us all to the same place and of the same mind.
We wouldn’t be who we are without Design Kompany’s expertise and facilitation. —David Yeaworth, Executive Director, Allied Arts of Seattle
Brand messaging = finding your groove
DK creative director Akira Morita led Allied Arts’ team to help the nonprofit reevaluate what it wants to be, do, and say in 2008 and forward.
Allied Arts is set to announce its new name at a fundraiser on Saturday, Oct 25.
Design Kompany is a sponsor for this event.
As part of any branding process, Design Kompany will talk with you about the heart of what your organization is about and how you want to be perceived.
One of our tools to help get everyone talking and sharing visual notes is what we call a “mood board.”
We made a mood board with the directors we worked with on the brand design of the Capitol Hill Chamber of Commerce.
Same idea here. A mood board collage helped DK and Allied Arts clarify in visual terms what the new brand wants to look like.
A slice of it is below.
This is the kind of collage the nonprofit can take to its designers when it comes time to create a new logo, or build a new website. Giving designers something clear to work with goes a long way in helping everyone come up with the right look and feel.
Design Kompany’s past work for nonprofits
In 2006, Design Kompany was the title sponsor for self-defense advocacy nonprofit Home Alive’s fundraiser auction. We were very well-received there as guests, and the invitations and programs we designed for Home Alive won accolades for months.
Design Kompany also created a brand identity for a political initiative to introduce guaranteed healthcare for all Americans.
Companies we’ve helped name
We named a line of glass sinks Flow, and helped architecture consulting firm C’ODA arrive at its name, too.
Just last month, we finished renaming and rebranding a mobile software development company. We’ll post about that in the coming days.
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