This is the brand identity Design Kompany made for a product line called Revolt, set to be released in Seattle.
Because of the way it’ll be used in the manufacturing, we needed to make a vector image that would be easy to cut, and would look sharp even at a very small scale.
The product doesn’t exist yet, so there’s no data on who’s buying it. But we really wanted to visualize Revolt’s audience, and design the mark for them.
So we collected info through interviews and questionnaires, and coalesced the pieces into a story. It’s like curve-fitting a set of data points–you get to outline a product’s character and flesh out its unique story. This is Revolt’s: ‘Diary of a User’.
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