Design Kompany created a new brand identity, business card, announcement mailer and website for Seattle architecture firm Group3 in fall 2007.
We have just launched architecture firm Group3’s new web site. We have developed a complete identity scheme starting with the logo and tying it in with the business cards, complementary card, stationery, and a mailer.
We always start with a set of key phrases that describes the brand/firm and a mood board when we develop an identity. What did we find out in this case?
The firm’s core values are: be fun, but real. Architects Anna Mihkels and Chris Wright’s work reflects deep thinking and understanding of what makes living enjoyable, and the firm’s new brand needs to reflect that. “Space making” is a big theme for these architects.
Some of our early sketches show us trying to come up with a mood for the kind of spaces the architects might create. That’s usually how our early drawings are—mood pieces.
We then match it up with the brand’s more left-brain concepts: the number “three”, the “fun and real”, in this case.
From there, we pare it down to the essence of the brand: “simple gestures” as Anna and Chris put it. Of course, there are many steps I am skipping over here, like choosing the right typefaces and colors, dimensions, paper stock, etc., but the resulted pieces themselves might tell the whole story better than I could do justice here.
Also see:
Case Design + Project Management | Designing Case’s Website
D+A Studio Architects | Designing D+A Studio’s website
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