Podcast news site Real Science asked DK to create a total brand identity from scratch.
How do you want to be perceived?, we asked in our first conversation about market position and tone. Topping the list was appealing to people’s sense of curiosity—regardless of age.
“The more I look at my new logo, the more I like it,” said Real Science’s Michael Bradbury. The business cards and postcards we created with this design were “gone in seconds” at the American Association for the Advancement of Science’s February 2007 conference in San Francisco.
See our work in context at realscience.us.
