What we do
- uncover compelling and unique brand messages
- create brand identity designs (logotype, accompanying motifs, and color scheme)
- design business stationery
Our process is thorough and rigorous, but it’s also illuminating and fun! We’ll challenge you to find the very best angle to position yourself in a crowded market. Most importantly, we won’t rest until we truly learn how your brand can deliver what you do best (and care about most) to the world.
Voice to your vision
DK’s strength is finding and giving voice to your brand’s core identity.
DK’s process is about delving into great conversation. This is often the highlight for many of our clients, because reflective questioning makes people really think through what it is they want the world to see and understand about them. We’ve been called “brand psychiatrists,” even!
We really believe that without a clear understanding of self, it won’t matter how snazzy the design is that you buy. Some people come to us after working with someone else, maybe in a less rigorous process where the end result just didn’t do it for them after all. Hard-earned money down the drain.
The final design has to be something you feel great about. If your passion doesn’t come across when you pass out your business cards and start talking about your work, for example, no one will tune in.
That’s why we spend so much time up front getting to know you and what you care most about, and more importantly, why customers you want to work with will care.
Only once we’ve whittled your brand’s main idea down to three succinct sentences do we put pencil to paper, and later, pixel to screen. It’s a really fun process that so many people have enjoyed, and we’re learning along the way every time, too. We read, we study, we engage. The whole process is playful, intelligent, and revelatory for our clients. For us, it’s the retrieving of the exactly perfect brand essence that is the challenge and reward.
It’s no wonder we build and value long-term relationships as a major part of working with you.
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