The “it” between Design Kompany and you
A friend told me about this book by the Austrian-Jewish philosopher Martin Buber called I and Thou. It came out in the early 1920s. My friend, a psychotherapist, found Buber as part of her research on interpersonal relationships. Wikipedia says Buber wrote a ton on consciousness, relationships, and community, so that makes sense. As I understand it, the big idea in I and Thou is that between any two people there exists this third thing: it.
This “it” is the formulation of what it means to have that relationship. What happens to the “it” is not molded by either party alone, but by the sum of their interpersonal relations. This reminded me of the force of gravitational attraction: between any two points in the universe, there exists a pull that is inversely proportional to the square of the distance between. See Newton’s law.
What the heck does this have to do with Design Kompany? Just that I recently wrote about why we do our mood board as part of branding companies, and I wanted to follow up with this extra note about Buber. See, the mood board is something we create together: a collection of imagery that is the “it” between Design Kompany and you.
For example, we’re branding a B2B consulting company at the moment–the above image is a clipping from that branding project’s mood board. Energy and dynamism are big parts of the personality we want to fold into the new brand. In other words, our it.
Read more on what Wikipedia says about I and Thou. More about how Design Kompany approaches branding and some notes on who we are. –DK
i randomly came across your site and read this “blog.” nicely done. it’s always interesting to see how in the end, no matter(no pun intended) how intangible things are, there is a science behind it. one particle does not exist on its own, it is its relationship with another that determines its make up.
Great website and science governs all or it seems. Very true about the ‘it’ especially in every kind of human interraction. Other professional relationships like patient-doctor, lawyer-client everything.
Thanks for the comments.
Sometimes the “it” between two people is a computer.