There’s this film I wanna see.
It’s called Art & Copy. It’s part of the Seattle International Film Festival. It’s all about “the advertising revolution of the 1960s.”
Will it be better than Helvetica?
That is the burning question.
The 1960s witnessed a creative revolution in advertising, in which idea, image, music, and theater were combined in ways never seen before. Products were described through exciting and often abstract concepts, changing how consumers thought and bought. ART & COPY looks at the impact this revolution had on modern culture, and how images and taglines have become part of our everyday language.
Director Doug Pray speaks with the advertising innovators who created “Think Small” (Volkswagen Beetle), “Got Milk? “Where’s the Beef?” “Just Do It,” “I Love NY,” “The Me Generation” (Clairol), the brilliant Braniff airline makeover, and even numerous powerful political campaigns (think Reagan’s re-election). Throughout the discussions with these trailblazing men and women, including Lee Clow, Dan Wieden, Hal Riney, George Lois, and Phyllis K. Robinson, Pray integrates footage of communications satellites and billboards as he looks at how advertising is constantly changing. —SIFF
Art & Copy
Seattle International Film Festival
June 3 at 7:15pm
June 5 at 1:15pm
Pacific Place Cinema
Tix: $11 general admission
SIFF.net/…
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