As part of Design Kompany’s brand identity design process, we put together a collage of images that we call a “mood board.” This happens after we talk to you to gather up some background on who you are and what you do. For the collage, the idea is to get an overall sense of the kind of “vibe” a new brand identity or logo needs to convey.
Interviewing and collaging are super important to do before taking pen to paper or mouse to Adobe Illustrator. It helps us all get clear about what it is we want a logo to “say.” You have to boil this down to a concise, clear brand message, and getting to that through true dialogue and careful listening is the heart of Design Kompany’s design method. The image of this plane is part of a collage we just built for a Los Angeles-based insurance company–you’ll see more as that project develops.
To give you an example of how a mood board collage translates into a brand identity, here’s a piece of the mood board collage we made to design a logo for the Capitol Hill Chamber of Commerce.
CHCC also commissioned their neighborhood Design Kompany for business cards and a style guide, which is our way of communicating to every future designer CHCC contracts: the idea behind the brand identity we made, exact color palettes for print and web use, and a bunch of other stuff that’s too technical to go into here.
Here are some other posts inspired by mood boards for different Design Kompany clients:
Martin Buber + the ‘It’ between Design Kompany and You
A building developer hires Design Kompany for a rebrand
NPR uses mood boards, too!
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