Plot your brand story

Plot itBranding your company is a lot like plotting a good story.

There you are, writing your story…

Or there you are, figuring out what kind of image you want your brand identity design to convey.

Consider these parallels:

Nothing should happen at random

You don’t want to rely on a passing comment to sway your thinking, right? Forget what your Mom thinks. Or your spouse. No one knows this thing better than you. So don’t meander, and keep your eye on the ball.

Develop your characters

Flat characters are boring and easy to spot. So are unoriginal brand identity designs. Don’t gloss over this part, it’s HUGE. Make certain there’s a depth to the image of the personality. For example: Charles Darnay. Howard Roark. Cosimo, aka The Baron in the Trees.

Keep in mind the kind of story you’re telling

Genre. Be consistent as you set the tone for your brand. Bear in mind your audience’s preferences and tastes.

A hero must eventually take charge of events

Even with the best brand identity designer in the world creating your piece, the long-term success of it is going to depend on the efficacy of the brand manager–that’s you. See to it that a design is carried out well.

After all, the hero is you.

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