At our roundtable discussion Wednesday, we talked about authenticity and branding. We also invited questions from the group, and since we didn’t have nearly enough time to address all of them, I promised I’d answer them online. Here’s the first question:
Q1: (In relation to a discussion on Guy Kawasaki’s “mantra” concept, and Gladwell’s Tipping Point) A mantra has to find the ear of people that “matter” — how to we find the connectors, mavens, salesmen that propagate the message?
A: Go where they are. Who is passionate about your product/service, and fit the description of “connectors” et. al? Where do they hang out?
One exercise that’s useful … (continue reading the Q&A, answered by Akira)
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