New ideas are scary. Do you step away? Or lean into the fear?

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Are you an idea person? Do you share them regularly?

If you do, unless you are one of those idea mavens that come up with hit ideas left and right, you must be familiar with the “look.”

The look that says:

What are you talking about?

Who are you kidding?

Are you out of your mind?


Why don’t you just shut up and do your work?

I have heard all this, and some, throughout my career life whenever I get these wild ideas. Some, admittedly really bad ideas, might have deserved these looks. Some, not so much.

But that’s not even the point.

Coming up with ideas… And getting them out and shared, facing the critics, and willing to put them through test. These actions are the points themselves.

And, they come with benefits and rewards.

Like, better, new ideas that you haven’t thought of.

Or the fact you will be just that much more likely to take these actions next time, instead of toiling away on the more familiar, more comfortable tasks.

All my life, I’ve been an idea person. I’d come up with these elaborate schemes for a bake sale as a kid. I must have talked about a dozen “business ideas” while in college.

And, I’d sit on lots of these ideas, not acting on them. And I realize, those ideas that I didn’t execute are worth nothing. Even worse, I learned nothing from them.

The ones that I did act on, I’ve gained so much from them, even the ones that didn’t turn out great. And every action step counted, from simply sharing the idea with a friend, writing it down, to fully committing to the idea and making it a reality (and failing at making it a reality). More you act on, more you gain. Simple.

Simple, but it’s just scary. So you dismiss it. Make excuses. Procrastinate. Get busy with other, “more important” things.

The only way through this, in my own experience, is to practice doing it. Just. Do. It.

So, lately, I’ve been making a conscious effort in moving a more of these ideas into action. And there are a few ideas-in-progress that I’m ready to launch or otherwise share with you.

And these ideas really, really scare excite me.

We just announced our brand-new e-course (what the heck is that? I didn’t know until last year, either. It has something to do with emails, web site with logins, and works like correspondence university), called STEER, yesterday.

It’s an idea that we had thought about for at least four years:

—What if we can make our in-person, wonderfully long-winded, comprehensive and all-consuming process of designing legacy business into bite-size chunks that are easy to digest, and bundle them into a guided DIY course?

The result, after years of writing, thinking, researching and generally sitting around with it, is what we are offering as STEER.


We have at least another follow up course in the works, too. The goal is to create a framework that we can use to spread what we’ve accumulated over the last eight years of legacy making, into the minds of people who need it the most: the curious, hard-working, smart individuals of the next golden era of creativity. To empower those who are ready to be the changes they want to see in the world.

But boy, are we scared.

What about you? Do you have ideas that you’re ready to share with the world? I’m all ears. The world needs to hear you and your ideas, sooner than later.


We gather periodically via email to share tips, news and stories about designing our legacies.

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