The process of branding is a lot like being pregnant! Here’s what we mean:
People love working with Design Kompany because when you work with us, you get to be part of the process.
How often do you get to do that?
Designs we create aren’t about us. They’re about you. And your brand story.
Be creative. Creative in how you think about your message. Your strategy. Your vision for your company.
How we work with you
Here’s an example.
Our neighborhood chamber of commerce needed an identity. But more than that, they needed to know what they wanted their new image to say.
Here’s how we came up with their logo design.
Keeping it loose and simple in the early stages helps us all focus on the message.
So does collaboration.
Great collaboration means giving feedback along the way.
It means making sure we all understand what the big idea is.
We take ideas and turn them into concept drawings.
From these, we talk with you about a design direction to develop.
Good, strong designs spell out your brand message with elegance and clarity.
But what’s a brand message, really?
How do you get one?
One of the tools we use is a “mood board,” a collage we work with you to make to get a look and feel for the brand’s new image.
Here’s the one we made while working with the Capitol Hill Chamber of Comerce:
Colors, shapes, and ideas that emerge here sometimes make it into the final drawing:
Here are some other examples of our logo design work.
See? Easy.
Want to know more? Give us a call.
