In a canned speech that admittedly was very inspiring to virgin ears, former Apple technology Guy Kawasaki gave an eleven-point lecture on “the art of evangelism.”
Take home messages?
1. Don’t let people stop you, or in his words: “Don’t let the bozos grind you down.”
2. Have a three word mantra, not a “mission statement.” Anyone can get a hokey-sounding one. For example:
“We strive to quickly revolutionize corporate materials and conveniently simplify enterprise-wide technology.–Dilbert
Here are some “mantra” examples Kawasaki gave:
Nike: Authentic athletic performance
FedEx: Peace of Mind
EBay: Democratize Commerce
Neat and compact, huh?
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