The other day I went to a Seattle Tech Meetup, something going on right here at the Capitol Hill branch of Seattle Public Library.
I went, as I’m a fan of technology as well as libraries.
I just have to check the library out whenever I’m in a new city. Kind of cool because I knew the French word bibliotheque from a 10th grade class, which came in handy in Paris…
Naturally, I beelined it over to check out the Bibliothèque nationale de France as soon as my brain registered the sign. Really nice architecture job by the French guys and gals at Dominique Perrault Architecture.
The architecture drew me in, but the gobs of books were pretty cool, too. Too bad I couldn’t read ‘em.
“After the move of the major collections from the rue de Richelieu, the National Library of France opened to the public on 20 December 1996. It contains more than ten million volumes.” –Wikipedia on the National Library of France.
Anyways, I joined in on this Seattle Startups meeting and learned that a lot of tech folks are really keen to find– *Surprise!*–branding for their companies. And could really use some creative guidance from people like us at Design Kompany.
Much to my chagrin, one speaker said she went to ELance.com and hired someone in India to make a logo for $95.
Which everyone seemed to think was just super fantastic.
Except me, of course.
Not just because I’m in the business of communication, but because I really think it’s unsustainable to go chatting people up in the middle of the night when you could just stop by our office and see us in real life.
Someone halfway around the world is probably not going to have a great grasp of your personality and vibe, both things that really are fantastic to fold into your business identity.
It’s like picking a suit of clothes.
Do you want to really want your first impression to be polyester?
“Quick and dirty,” or “fast and cheap” identity designs don’t last.
Trust the details of imaging to your neighborhood Design Kompany.
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