Design Kompany made a web site for a client who just told us she turns 90% of calls from web visitors into sales. This illuminates the fact that not only is she a great sales person, but that we’ve succeeded at what I call “seamless marketing.”
Marketing is communication, and a web site helps someone like our client communicate the core message of her business. How you choose to communicate is often as important as what you say. And the “how” is dictated by who you are, and the way in which you choose to sell your product or service.
When a potential customer comes to your web site or looks at your ad, what kind of image does she conjure up in her head? Now, how does that image change when she is ready to buy — be it at your shop, on the phone, or in the process of filling out a form on the web? If a visitor who fits your customer profile can connect with what she sees, it’ll be easier for her to go to the next step. The call.
Getting that first impression to be on the mark is so important, which is why we spend the time it takes to get to know our clients very well before we start drawing up sketches and designing logos. We know that by definition the “perfect image” we create for brand design for our clients is what most closely matches the personality and philosophy of the business and its members. In other words, it needs to be authentic. In today’s pimped-up mix of cars, houses and myspace profiles, authenticity is something small businesses can’t afford to take lightly.
So what’s the first step to seamless marketing of your business? Take a look at your business card, your store front, and your web site — are they all in sync with each other, and yourself?
If not, think about how you can get them to align.
Know Your Audience’s ‘Psychographics’ | What Makes DK Different
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