What!? Carrboro hosts a comedy festival?!
The answer is YES! And!—it’s next month.
More about that is at DSIComedy.com, the club that hosted last night’s Social Media Club Triangle event for people who are into linking up online. This was WAY more low-key than the SMC Seattle event DK attended last summer, and we liked the Chapel Hilly style quite a bit. (KE, I see you shaking your head.)
Here’s how DSI’s Zach Ward said branding is like a style of comedy called improvisation.
- Repetition. Building a brand is about making a clear statement. Over and over again. Tweeting and updating Facebook with a clear, consistent message often is one way to get people to believe you. Did you know people have to hear about you seven times before they’ll buy from you. Seven times! Did you hear? Seven times before they’ll buy!)
- Contrast. The only way people will click links on your status stuff is if it’s different from what’s already all over the place. Same with branding. You really want to differentiate yourself so as to be memorable in the eyes—and more importantly, hearts–of the beholder.
- What goes around comes around. If you are positive, you attract positive energy. If you get someone’s back, eventually they’ll get yours. In the theater, players do this for one another all the time. And like concentric circles made by skipped stones, the good vibes ripple and grow.
What do you think? What other ways is comedy like social media? Which stage counts more as “real life”? BS, are you out there? Curious what you’d say.
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