Design Kompany | Brand Marketing by Graphic Design studio in Seattle

I wish Pentagram had done something better for this new logo design for the North Carolina Museum of Art.

You can see the logo and read about it here.

I loved Pentagram’s work for the New York City Ballet, so it’s especially disappointing to see this. It feels...lazy and uninspired.

I don’t like the way they describe it in the press release as “sculptural and lyrical—a work of art in itself.” That is also lazy. Lazy copywriting.

I’m really bummed about this.

I totally adore the NC Museum of Art.

I totally hate its new logo. And now I have to look at it every time I want to go.