Design Kompany | Brand Marketing by Graphic Design studio in Seattle

The Northwest Film Forum plays the not-exactly-new-anymore but still-talked-about film Helvetica in March. It’s about a font.

A popular font, I might add.

Designers really like it.

Including us.

We used versions of Helvetica to create logo designs for: D+A Studio Architects and the Capitol Hill Chamber of Commerce.

UK director Gary Hustwit made the film HELVETICA to describe “how a 50-year old Swiss font became one of the most pervasive and well known,” tapping into “a larger conversation about graphic design and global visual culture.” –Northwest Film Forum

Really? The “global visual culture?”

How does it do that? Global is big. Visual is big. Culture is big. That’s three big things balled up into one film, allegedly.

Is there anyone out there who saw Helvetica? I heard it falls flat at the end.

What do you think? Would you recommend it?

Helvetica
Friday, March 7 to Thursday, March 13
7:15 and 9pm
(Gary Hustwit, UK, 2007, BETA-SP, 80 min)
NorthwestFilmForum.org