Seattle branding graphic design and marketing creative studio Design Kompany

Author Archive for dipika

7 tips for marketing with class

Written by dipika March 17th, 2010 in Desk Notes.0 Comments

Check out these seven tips from three top marketing executives on how to set up the sale.
Marketing (with Class)

View more documents from Design Kompany.

A bonus if you make it to the end: a great book we now recommend to our clients as part of creating a brand marketing campaign.

Thou shalt not herd

Written by dipika March 16th, 2010 in Desk Notes.0 Comments

Cows and people have more in common than we think.
Here’s what DK wants to know.

What do social media directors and new media designers think and feel about the way the web is evolving?
What about marketing people? What do YOU think brand designers need to know about marketing in this digital search-and-find-a-person era?
Design Kompany’s clients […]

Beauty and the blog

Written by dipika March 10th, 2010 in Desk Notes and Interesting Finds.0 Comments

Who says every written piece of work has to be “literary?” What defines “meaningful” or “good” writing, anyway?
Recently fired Harper’s editor Roger Hodge stood behind a podium last Friday in Durham and told the mostly gray-haired audience why we should despair.
“We as a society have made bad decisions,” he said.
“People in the business are […]

The publishing yo-yo: tonight in Durham

Written by dipika March 5th, 2010 in Interesting Finds.0 Comments

I’m really curious about this since I just moved back to Durham from Seattle, where we lost one of our daily newspapers (the Seattle Post-Intelligencer).
“My Rise and Fall: Roger Hodge on the State of Magazines”
Center for Documentary Studies Auditorium
Roger Hodge, until recently the editor of Harper’s Magazine, will discuss the prospects of long-form journalism […]

Singapore film festival designer talks to DK

Written by dipika March 3rd, 2010 in Design Inspirations and Desk Notes.0 Comments

DK just discovered Silnt, a really intriguing design studio in Singapore.
We corresponded wtih Singapore designer Felix Ng, one of the co-founders of Silnt, whose design for a film festival they’re organizing there really caught our eye.
Check out the website for the film festival. It’s beautiful. Nice to use. Lovely interface, and very appealing.
DK […]

How four generations built a 90 years strong brand

Written by dipika March 1st, 2010 in Design Inspirations, Desk Notes and Interesting Finds.0 Comments

Building a solid brand takes more than hiring a great designer. It takes more than just an owner’s blood, sweat and tears. And way more than just launching a spiffy online presence.
Brand building takes time. It takes attention. Constant revisiting, adjustment, and recalibration.
And, according to what I learned yesterday from a very successful camp’s […]

World’s major earthquakes

Written by dipika February 26th, 2010 in Portfolio.0 Comments

GOOD magazine features an illustration by Design Kompany that’s an infographic about the earthquake in Haiti:

Haiti earthquake in context of major world earthquakes

What isotopes can tell us about anxiety

Written by dipika February 19th, 2010 in Design Inspirations, Desk Notes and Interesting Finds.1 Comment

This is going to reveal some nerdiness, but I can’t stop thinking about halflifes.
Remember high school science? Uranium? Isotopes? Radioactive decay?
Halflife: the time required for something to fall to half its initial value. In particular, the time for half the atoms in a radioactive substance to disintegrate.

I was thinking about how we get to our […]