About

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Welcome. Design Kompany is Akira Morita and Dipika Kohli.

What we do. Design Kompany is about uncovering what’s inside a company culture that makes the place sparkle, and giving it a spotlight. We help you discover with real clarity why the work that you do matters. More than 300 clients in Asia, Europe, and both US coasts have worked with DK.

DK exists to help people who have been in business for a while better understand why the work they do matters to the world, and how to articulate that exact story.

Design is about making meaning.

“Concept” branding is the new kind: where it’s not about who your competitors are and how you’re different, but about what values you uphold and the story you want to tell. People will come to you because of your story. In other words, the brand’s concept. Here’s an example. For Benneton, it’s “united colors.” You wear a sweater in a different color than someone else’s sweater, but the cut is the same. United colors.

More than 300 clients in Asia, Europe, and N. America have trusted us to lead the way. We’ve been invited to speak about purpose at TEDx Raleigh, on design thinking at the University of North Carolina-Chapel Hill, and at the Japan Center in Raleigh about aesthetics. Building trust, one person at a time, with authenticity and transparency, that’s the new mechanic to building brand. It sounds like a lot of work. But the heavy lifting is at the start: going through the process of uncovering your brand’s true essence. That’s where we come in.

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7 comments

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  3. diana

    Hi Akira!
    I’m cleaning out my house (long overdue) here in Raleigh, NC, and I re-discovered a nice note from you, thanking me for something you borrowed (not sure what it was). You had just started working as a graphic designer, according to the note, and “always meaning to shoot more . . . ” but not getting the chance. Anyway– it looks like you’ve done well and have a great company here. Congratulations! Do you get to shoot any? :) I’m still in Raleigh, where I teach in my incredible studio (in the back yard), but no longer teaching photography at NCSU. I love teaching in my own space now– and having such a great space in which to work.
    When you have time, catch me up.
    -Diana

    • akira

      Wow, it’s so nice to hear from you, Diana! Yes, I do get to “shoot” but on my two “i” devices—one’s got to do with what he’s got :) We have just lef the area again for a two-year-long sojourn around asia with an open plan. Catch us up at orangutanswing.com, our other site! I will look forward to seeing your recent work at yours.

  4. Marcelo

    Hmm it looks like your blog ate my first comment (it was
    super long) so I guess I’ll just sum it up what I submitted
    and say, I’m thoroughly enjoying your blog. I too am an aspiring blog writer but I’m still new to everything.
    Do you have any suggestions for beginner blog writers? I’d
    genuinely appreciate it.

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